Remember that rumor about Apple locking out hacked Apple TVs? Well, their official word is that no, they don't do that.
Apple's just said they did not put a backdoor into the Apple TV and whatever you do with your box is your own business. Just don't come around with a broken Apple TV box running Ubuntu Linux and expect them to fix it for you.
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The official word from Apple: "We are not doing anything proactively at thist time, but if users hack their systems, they're voiding the warranty."