Illustration for article titled Could Someone Please Show Leica How to Make a Proper Lens Mug?

Hello Mr. and Mrs. Ernst Leitz GmbH. Thank you for meeting with me. The reason I asked you to stop by today was because I have some concerns with your son Leica and his ability to follow simple directions.

Yesterday during our art class we asked the students to tackle a simple project: just turn their respective lens designs into mugs, water bottles, and vacuum flasks. It was a straightforward lesson in cash grabs that both Nikon and Canon excelled at. But I'm afraid your Leica just couldn't wrap his head around the idea.


I honestly think he just grabbed a disposable coffee cup from our cafeteria, spray painted it black, and then drew on some lines and numbers. As you can probably understand, we're extremely disappointed with his efforts, and can't believe he intends to sell them as limited edition items for $35 a pop. I'm afraid we're going to have to put him in Remedial Pandering for the remainder of the semester. [PetaPixel]

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