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The Fastest Man Cannot Outrun Web3

Photo: Stuart C. Wilson
Photo: Stuart C. Wilson (Getty Images)

Do you feel like you’re not making enough money when you’re running? Have you ever felt that if only someone was paying you to exercise that you would actually do it? That’s the basic idea behind fitness metaverse platform Step App, and according to VentureBeat they brought on eight-time Olympic gold medalist from Jamaica Usain Bolt to become the face of their line of NFTs. Get ready to buy digital sneakers for your silly metaverse character to hit those fitness goals. It’s like taking the old Wii Fit model and simultaneously adding in an economic incentive.

For his part, Bolt’s there to try and get more people onto the platform and “inspire as many people as possible to live a healthier and happier life.” I hope he learns that many people would be much happier without feeling the economic pressure alongside the social pressure of staying fit.