It looks like some of those price drops we alluded to last month are finally taking effect, but even more drastically than predicted. The Insignia Blu-ray player has been reduced to $230 sans rebates and includes a $100 Best Buy coupon book if you buy it from there (anyone know if the coupons are actually worth anything?). We haven't breached $200 yet, but Blu-ray is getting mighty close. [Best Buy via EngadgetHD]