HD Guru is reporting that Sony will drop the price of their BDP-S350 Blu-ray player $100 and sell it for $300 beginning in September. As a result, manufacturer Funai plans to drop the price of its players (under the Philips/Magnavox, Insignia and Sylvania brands) down $50 to $250 in order to stay competitive in the market. Sony also plans to release a higher end Blu-ray player, the BDP-S550 for $399 beginning in October. [HD Guru]
DISCUSSION
This might help drive adoption, but you know what would help more? If more than 45% of HDTV owners knew what you were trying to sell.
I'd work on that first.