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Dell’s grand strategy: trench warfare

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Reading time 1 minute

Time has a pretty good overview of Dell’s new consumer electronics strategy, looking at why they’re doing this now and why it’s so important to them (you know the drill, digital convergence, the wired home, etc.). No big bombshells, apart from it becoming rather clear that Dell is poised to launch a price war that will almost certainly result in major price drops of flat-panel TVs, MP3 players, and digital cameras. One of their marketing VPs say’s it’ll be “trench warfare.” Which, of course, is great for us.

Read [Thanks, Tim]

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