Illustration for article titled Did Motorola Just Buy Its Own Smartphone OS?

It's far from a sure thing, but a listing on LinkedIn, which refers to an acquisition of a company called Azingo by Motorola, could mean that Motorola's about to charge headlong into the mobile software game. But why?


AndroidandMe first flagged the listing, which had it not been for Motorola execs repeatedly stressing their desire to own an operating system, probably would have gone unnoticed. But here's their Co-CEO:

I've always felt that owning your OS is important, provided you have an ecosystem, you have all the services and you have an ability and the scale to execute on keeping that OS at the leading edge.


Ok! So Motorola may have actually bought this OS, which basically nobody has ever heard of. A little research shows that it's web-savvy, with a full application suite, an SDK based on web technologies (sort of like webOS), and even support for Flash. It looks... fine:

But why would Motorola, a company that's finally regaining some ground with Android, want to bother with something like this? It's hard to say. It could be a play to give Motorola something to put on messaging phones or feature phones—you know, sub-smartphones—like Samsung's Bada, but this looks a bit advanced and connected for phones like that, which are typically sold with metered or limited data plans. Or it could just be a way for Motorola to hire talent, since it's quite nearly in the business of smartphone OS-making with its custom Android interface, Motoblur. Or, you know, it could just be a quirk in a LinkedIn listing. Maybe! [AndroidandMe via GigaOm]

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