E-ink is great for eReaders because it doesn't draw a lot of power, has good contrast, and works great in direct sunlight. But reading is a very specific application. Would anyone want an e-ink phone? Would you? [ArmDevices.net via Slashgear]
Would be great for a work phone, or how about tablets for people who work outdoors?
(how about adding water-resistance, since the focus seems to be outdoors?)
And excellent battery life - except each of those screen redraws uses quite a bit of juice, I wonder how it compares to an LCD in this particular application.
(an e-reader, you inherently have one page up for several minutes - very infrequent screen redraws)
But would be terrible for a consumer device - no video capability, very limited game capability, etc.
Maybe if the price was right, though, and to the right people.