The best way to beat James Cameron? End the world. Post-apocalyptic flick The Book of Eli has finally managed to topple Avatar from the top of the US box office after almost a month of ruling over all.
It took 29 days, but Eli was the first movie to outgross Avatar on a daily basis on Friday, taking in $11.7 million to Avatar's $10.4. Cameron needn't worry, however; industry experts expect the Na'vi to retake the top spot for the weekend overall by the end of today, continuing the movie's slow and increasingly inevitable movement towards becoming the most popular movie of all time.
'Book of Eli' beats 'Avatar' Friday [Hollywood Reporter]