Pixel Pass

Customers who bought into the original Pixel Pass pitch thought they’d have years of cheaper Pixel phone upgrades and a fancy all-in-one subscription for cloud storage, YouTube Premium, and Google Play. Then, in a blink, Google pulled the rug on the service completely, a bare two months before announcing the Pixel 8. It meant users couldn’t renew their subscriptions or get a small discount for the next time they tried to upgrade their Pixel phone. The only thing customers received was a $100 pity prize in the form of Google Store or Google Fi credit.