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Applebee’s Metaverse Monday

What does any of this have to do with Monday?
What does any of this have to do with Monday? Screenshot: Applebee’s International

Here’s a pedantic message for the brands: the Metaverse and NFTs are not the same thing. That didn’t stop Applebee’s from calling the launch of its NFT collection “Metaverse Monday.” (And, as well get to, other brands seem to have come to the same confusion.) A collection of NFTs really has nothing to do with the Metaverse, or Mondays for that matter. I can’t find any explanation of how this this stunt related to Monday, aside from the fact that the first day of the week and “Metaverse” both start with “M.”

But who can blame the restaurant chain from cashing in on the VR trend with a little loose language? Building an actual Metaverse experience is expensive. Minting NFTs is not.

Applebee’s said the NFT collection is “based on our iconic menu items,” like steak and cheeseburgers, I guess? Yum.

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