The “House of Flavor” McCormick Experience
Does your VR headset taste a little bland? Why not spice it up with a little McCormick brand digital seasoning? (Please don’t lick your headset).
You’re familiar with McCormick’s more offerings in the physical world from your grocer’s spice aisle. But just in time for Christmas 2022, McCormick made an exciting announcement to coincide with its annual Flavor Forecast, where the company dishes on upcoming culinary trends. You guessed it: spices in the Metaverse.
The company called it the “House of Flavor by McCormick.” I’ll let the spicy corporation speak for itself:
In conjunction with this year’s Flavor Forecast, McCormick will be venturing into Decentraland, a blockchain-powered area of the Metaverse, to launch “House of Flavor by McCormick” on December 13th. This immersive live virtual destination will allow fans to experience flavor in a world without taste allowing users to explore McCormick’s flavor of the year, discover Vietnamese Cajun dishes, earn one of three unique wearables (terms apply; while supplies last), and interact with content featuring some of the chefs who inspired this year’s Flavor of the Year.
I can only imagine how exciting those “unique wearables” are.
