Israelis are particularly partial to a scoop of cottage cheese, but not when it's as overpriced as it's been recently. Taking to Facebook, over 100,000 people pledged to boycott buying the cheese until the prices were reduced.
Those 100,000 people must have scared the country's cottage cheese industry, because three of the biggest companies have now reduced their prices, bringing them back into line with previous levels after their massive 75 per cent price hike thanks to the government loosening control on the industry.
High on their success of using Facebook as a protest tool, the 100,000 revolters are now boycotting yoghurt and pudding for similar reasons. [JPost via The Next Web]
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