Fujitsu A4 and A5 FLEPia: They Say Console Reader, we Say eBook

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Illustration for article titled Fujitsu A4 and A5 FLEPia: They Say Console Reader, we Say eBook

Two years ago, Fujitsu announced that it had come up with the world's first film substrate-based bendable color electronic paper featuring image memory function (snappy name, fellas). Well, now they've made something to put it in: The FLEPia (that's a bit better, but I'm still not convinced). it comes in two sizes, A4 (480 grams) and A5 (320 grams) and both are just 12mm thick.

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It's easy to operate—put a 4GB memory card in the SD slot, and the content downloads as quick as you like thanks to its high-speed wireless LAN connection. There are six function buttons and a scroll key and, once charged, the battery goes for 50 hours. As well as the silver and, *cough*, pink pearl—which looks suspiciously like Zune pink to us—the FLEPia comes in white pearl. There's a couple of shots of the handy bendy filmy paper after the jump, plus how much the things cost.

Illustration for article titled Fujitsu A4 and A5 FLEPia: They Say Console Reader, we Say eBook
Illustration for article titled Fujitsu A4 and A5 FLEPia: They Say Console Reader, we Say eBook

Hang onto your huevitos lads, the sharp intake of breath may just be to much for them. Little FLEPia is a drop in the ocean at $12,685, while big one will choke ya at $21,137.

DISCUSSION

I understand the logic behind making a commodity item, like a RAZR or a Zune, pink. After all, chicks dig pink right? But $13k???

What woman on earth takes a look at this thing and goes "Hmmmmm...I like...it's a little pricey...but OMG, it comes in pink!!!! I'll take three!!!"

Marketing is a sick-strange world.

As to the tech, I look forward to flexible display s and eInk going mass production. Once the price comes down, there's incredible oppurtunity.