New York Times piece about Gateway’s new focus and the company’s continuing struggles. We’ve been a little skeptical of Gateway’s latest strategy (the third change of course in three years) of trying to become a consumer electronics company rather than just a PC manufacturer. It’s not that we don’t appreciate that they shook up the market for plasma televisions with their extremely competitivley priced 42-inch plasma display, or that we’d never consider buying something from them. It’s just that there doesn’t seem to be any coherence to the design of any of Gateway’s new products (which isn’t surprising, since they’re just rebranding other people’s stuff), and there doesn’t seem to be any compelling reason to buy their stuff to go with a Gateway PC rather than someone else’s digital camera or MP3 player.
