Hey, iPad, We Got Your iBallz Right Here! Get It? Get it?

Illustration for article titled Hey, iPad, We Got Your iBallz Right Here! Get It? Get it?

So how do you drum up publicity for a conceptually basic accessory to a product that's not even out yet? You put "ballz" in the name! That's Marketing 101. But these shock-absorbing attachments could come in handy.

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The iBallz are actually pretty well conceived: four balls, connected by stretchable cord, protect your e-book reader from drops by absorbing the blow, and also keep a resting device elevated just high enough off of a table to save it from spills.

A set of four iBallz can be pre-ordered now for $15, and they'll work just as well on a Kindle or Sony Reader as they will on the iPad. But "Sony Reader Ballz" just doesn't quite roll off the tongue. [iBallz via Wired]

DISCUSSION

Why would I want something that makes it HARDER to smash an iPad?

Also, isn't the bottom curved or something? So wouldn't that just reduce the damage from intantaneous destruction to slow and silent destruction over the course of 5 or so drops?