How a Paid Hulu Would Work

Illustration for article titled How a Paid Hulu Would Work

AllThingsD's Peter Kafka is busy dousing concerns that recent statements by News Corp's Chase Carey—that "It's time to start getting paid for broadcast content online"—mean that Hulu is going to die, dead. He makes a good point:

Hulu, the joint venture between News Corp.'s Fox, GE's NBC Universal and Disney's ABC, doesn't plan on charging people to watch the stuff it's currently airing on the site–a mix of first-run shows from broadcast TV, a limited number of cable TV shows and a smattering of movies. But Hulu is trying to figure out how to create some kind of premium offering where you'll pay for stuff that isn't on the site right now.

This jibes with Carey's adjacent reassurance that "not all content on Hulu would be behind a pay wall," which hints at the addition of some kind of subscription or pay-per-view system, that could conceivably leave current offerings untouched. This is a plausible possibility, but far from sure: Kafka's sources says Hulu doesn't actually have a plan yet, so anything is possible.

Plan or no plan, telling everyone what they aren't going to do would do Hulu good—vague threats of fees for "broadcast content" are just terrifying everyone. [AllThingsD]

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That is not free which can eternal lie.

And with strange management even death may die.

We are better off in a world ignorant of Cthulu.