In honor of Unikko's 50th birthday, Marimekko is rolling out a new series of products including some new color combinations. A half century later, it looks as fresh and contemporary as it did emerging from Isola's paintbrush.


Although not everyone knows the history behind the pattern they might have first encountered on an aunt's handbag or a girlfriend's pillowcase, Unikko endures as one of the best-known patterns on earth. And for those who learn its origins, the connection becomes unforgettable.

Marimekko put Finland on the map, with an indelible bright red blossom.

All images courtesy Marimekko, except Isola: Scandinavian Design Museum; Sports Illustrated:; Life magazine spread: Cathy of California/Marimekko