HP: We're Going to Make Another Smartphone

Illustration for article titled HP: We're Going to Make Another Smartphone

Despite a shaky track record, it seems HP is keen to stay involved with the smartphone market—with one of its execs insisting that it's planning to release a handset. At some point.

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When asked by The Indian Express about whether a future HP phone was on the cards, the company's Senior Director of Consumer PCs and Tablets for Asia-Pacific, Yam Su Yin, explained:

"The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game... Being late you have to create a different set of proposition[s]. There are still things that can be done. It's not late. When HP has a smartphone, it will give a differentiated experience."

Of course, webOS is no longer on the cards, so the chances are that HP will probably possibly be thinking of an Android handset. Whether its "differentiated experience" can prove compelling enough to lure in the customers remains to be seen—but if track record is anything to go by, we're not entirely confident. Let's wait and see. [The Indian Express via Engadget]

Image by oskay under Creative Commons license

DISCUSSION

Blackberry is currently learning a hard lesson in this marketplace: To succeed with a new smartphone, you have to nail absolutely EVERYTHING from the start. Or have deep enough pockets to lose money for several years until you do.

You cannot only nail 75% of the essentials and expect to gain any traction at all. You cannot release a phone with a powerful new OS, innovative UI, and great built-in apps and expect it to succeed if the 3rd party app ecosystem isn't also amazing.

Blackberry at least had a head start. They've been in the phone space for a long time. How HP is ever going to pull this off is beyond me. Unless they just release another Android phone with their logo slapped on it, which would be stupid.