... this is one damn awesome commercial. Apparently Bravia TV's show some pretty nice colors, and because it is damn near impossible to accurately advertise TVs on TV, why not show the colors with 70,000 liters of paint erupting around some buildings in Glasgow, Scotland? This commercial is fo' reals—no fancy CGI here. Don't believe me? Hit the jump to see a couple "Making of" videos.


The cleanup took five day and 60 people. The entire shoot took 10 days altogether with the help of 250 people.

Awesomeness Gets Co-Opted By Sony, Again [Gridskipper]
Sony's Amazing New "BRAVIA" Ad [Techeblog]
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