But what’s a cinewhoop? About a year ago, Jay Byrd Christensen, a highly-skilled drone pilot, shared a video of a drone flying through the Bryant-Lake Bowl bowling alley in Minneapolis. It was a white knuckle ride with what looked like countless close calls, and was only made possible by a relatively new type of drone nick-named a cinewhoop.


The name cinewhoop comes from combining the words ‘cinematic’ and ‘tiny whoop’—a small and agile type of drone with propellers protected by ducts—and is most often applied to tiny drones custom-built to be fast and stable while being powerful enough to carry a capable camera. The other thing that differentiates cinewhoops from something like the DJI Mini 3 Pro is that, like racing drones, they’re piloted by someone wearing a pair of video goggles that provide a first-person video livestream from the drone itself, instead of maneuvering it by watching the drone’s in-air movements from the ground.

DJI’s Avata would make it easier for anyone to capture these amazing kinds of shots—with the emphasis on easier and not easy, because even seasoned drone pilots will still need to up their skills to safely send a drone racing through a bowling alley.