It’s the same sort of hoax that has circulated on Facebook many times before. Previous iterations have also referenced a nonexistent “Channel 13 News” report.


After the meme spread rapidly this week, Instagram chief Adam Mosseri tried to reassure people who were tricked.

“Heads up!” Mosseri posted in his Instagram story “If you’re seeing a meme claiming that Instagram is changing its rules tomorrow, it’s not true.”


“There’s no truth to this post,” Facebook spokesperson Stephanie Otway told Gizmodo.

Actually, there is a nugget of truth to the post. Instagram’s terms of use state that the company doesn’t have ownership of users’ content, but when people post on Instagram they give the company “a non-exclusive, royalty-free, transferable, sub-licensable, worldwide license to host, use, distribute, modify, run, copy, publicly perform or display, translate, and create derivative works of your content”


That legalese means Instagram can pretty much use your content as it wants, without seeking permission. It just doesn’t have full ownership over your work.

BuzzFeed and Huffington Post called out Rick Perry specifically for being easily bamboozled when he is in control of the nation’s nukes. It’s discomforting, for sure, but pales in comparison to the President using social media to share racist misleading videos and conspiracy theories.