Snapchat reported missed revenue targets last year. The company blamed that downturn on an Apple iOS privacy feature that allows people to back out of ad tracking. So, it makes sense that the app would be seeking out other ways to make money from users, without the guarantee of being able to profit from user data.


Paluzzi’s screenshots hint at what the paid tier would look like. There’s a new ability to “pin a friend as your #1 BFF,” and keep that conversation at the top of the app interface. There’s also a profile badge for Plus subscribers, and “exclusive Snapchat icons,” according to the leak. These features have been confirmed by Snapchat, according to the Verge.

Paluzzi also indicated that, if you pay for Snapchat Plus, you’ll reportedly be able to “see your Friend’s whereabouts in the last 24 hours,” but only if they let you. Snapchat, however, has not yet confirmed this detail. Initial screenshots posted by Paluzzi, indicated that Snapchat Plus users would pay $4.80/month or $48.08/year to access new features. However Snapchat told the Verge that the tier would be priced at $3.99/month.

Update 6/29/2022, 9:01 a.m. ET: This story has been updated with additional, new information from a report by the Verge.


Update 6/17/2022, 12:45 p.m. ET: This story has been updated to clarify that Seine Kim is a Meta spokesperson, and that in one instance, a line from Kim was a quote from Mark Zuckerberg.