Looks Like Twitter May Be Working on a Subscription Service Called Twitter Blue for $2.99 per Month

Illustration for article titled Looks Like Twitter May Be Working on a Subscription Service Called Twitter Blue for $2.99 per Month
Photo: Denis Charlet (Getty Images)

Twitter hasn’t released many details about the paid subscription model it’s cooking up, but thanks to app researcher Jane Manchun Wong we may have some clues about what it will cost and be called. On Saturday, Wong tweeted that the subscription service Twitter Blue will cost $2.99 per month and allow users to undo their tweets and create bookmark collections, among other features.

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Twitter also appears to be working on a tiered subscription model, she added. She speculated that higher-priced tiers may unlock additional paid features and give users a more clutter-free, premium experience, similar to what you might find on a news aggregation service.

Wong has made a name for herself reverse engineering popular apps to discover what features Big Tech may be experimenting with or planning to add next. Rumors about Twitter incorporating more ways for users to monetize their content are not new. Earlier this month, Twitter soft-launched a “Tip Jar” feature that, as its name implies, lets users send and receive money from strangers on the internet using their choice of third-party services. However, while Twitter CEO Jack Dorsey confirmed to Insider in July 2020 that it’s in the “very, very early phases” of exploring a subscription model, the company has remained quiet about its plans since.

But it’s becoming increasingly clearer that there’s plenty of work going on behind the scenes. Last week, Twitter acquired Scroll, a paid subscription service that gets rid of ads on participating websites. Between the acquisition and Twitter’s announcement that it’s winding down Nuzzel, a news aggregator acquired by Scroll in 2019 that became popular for sending users a daily newsletter of the top stories in their Twitter feed, it certainly seems that Twitter is prepping to roll out its own subscription service. When we asked about Wong’s tweets on Saturday, a Twitter spokesperson declined to comment.

A subscription service would be the latest in a slew of new features Twitter has been testing in recent weeks, including an improved image cropping algorithm and an updated warning system for potentially offensive tweets. It remains unclear when Twitter’s paid version would launch or who would be eligible, but if all these rumors and clues making the rounds are any indication, we may have an announcement on that front sooner rather than later.

Writes for Gizmodo on evenings and weekends.

DISCUSSION

dolsh
dolsh

additional paid features and give users a more clutter-free, premium experience”

So...spend 5 years cluttering up the UI and making it pretty much incomprehensible and absolutely nothing like the easy chronological interface it once was, then charge money to make it simple again.

Clever. Maybe they finally found a way to make money.

Me... I still hover over the delete account button about once a week. Eventually I’ll click.