There’s no doubt that it is so much fun looking at 4K video. The clarity of detail is astounding, as it is on any 4K camera. It’s still a tiny sensor churning out this stuff, so there’s no improvement to things like color depth, dynamic range, or low light performance. And please remember something when you see things like this that are meant to astound you at what this device can do. These feats of cinema are products of sophisticated production efforts and external gear, not the abilities of the iPhone 6s itself. The only thing 4K gets you is a more detailed image.

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With all the hype, it’s easy to forget that other phones shoot 4K as well. The Samsung Galaxy S5 pioneered the feature, and the LG G4 also bangs it out. They are all on a pretty even par in terms of quality. I compared the iPhone 6s to the Galaxy S6, and saw no clear advantage either way. The iPhone has slightly better color and less over-sharpening, but the S6’s wider angle lens is more practical to shoot with.

Here’s a still from a 4K iPhone 6s clip, followed by the same from a Galaxy S6:

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Shooting 4K is going to take up more space on your phone than regular HD. Thirty seconds of 4K video is about 180 megabytes, whereas the same length of full HD video is about 60 megabytes. 4K costs three times the storage space. If you shoot a lot of video, that’s going to add up.

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The funniest thing about shooting 4K on the iPhone is that there is almost nowhere to view it in full size native resolution. Very few people have 4K computer monitors, and still only a fraction of TV owners have 4K sets. Even if you do have a 4K TV, there are very few options for viewing your iPhone videos on it in full resolution. You can’t use AirPlay because it tops out at 1080p. You can’t use Apple TV because it doesn’t support 4K. You’d be limited to using a physical HDMI adapter cable, or transferring to a laptop then connecting to the TV via HDMI. All less than ideal solutions.

Fortunately, you don’t have to actually watch your 4k videos in 4K to see the quality advantage. The detail still shines through on normal displays. You will be able to see the extra detail when watching on your laptop or 1080p TV, it just won’t be quite as cool as watching in full 4K resolution.

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I think that the biggest advantage to shooting 4K on the iPhone 6s is for people who edit their videos and want the added flexibility of being able to crop in on their shots using the extra resolution. It makes things like field reporting with the iPhone a cooler proposition. But that is a niche case. For most people, 4K will be a curiosity and will probably fly by the radars of the vast majority of iPhone owners, especially since you have to dig into the phone’s settings to enable it.

Live Photos

Live Photos is a name for the automatic capture of short video clips that accompany every photo you take (if it’s enabled). With the iPhone 6s, you can use the new 3D Touch feature to simply tap firmly on a photo to play its short accompanied video.

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I found Live Photos to be mostly useless, as the vast majority of my photos are of scenery. It makes more sense for portraits for sure. But even then, the way we normally take pictures isn’t to hold the phone up for seconds after hitting the shutter. As many have reported, most Live Photos end up being a split second of your actual subject, and the rest is...the ground. It almost never creates a really great moment to watch back.

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You can turn Live Photos on or off for each photo you take, and I ended up keeping it off unless I was in a social setting or shooting my kid, in which case I switched it on. I could imagine the feature being a whole lot more fun if you could manually trim the clip to get rid of those shaky endings. You should also be able to delete the video clip independently of the photo itself. That would be great.

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Live Photos are stored alongside your stills as tiny video clips, each about 3 megabytes in size. That effectively doubles the amount of space your photos take up on your phone. It’s a cutesy feature that some people will get a tickle out of, but hardly one that’s going to convince people to upgrade.

Test Notes

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Bottom Line

If you’re thinking of upgrading from the iPhone 6, I can’t really say whether the camera upgrades should sway you in favor of a new device. You get 4 more megapixels of resolution that you will probably never know is there. You get a hair sharper detail and contrast that you will probably never notice. You get a better front-facing camera with a psuedo-flash option that is good only close up. You get slightly better low light performance and 4K video resolution.

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That could satisfy you, and that’s cool. But please, oh please, do not be tricked by Apple’s marketing tsunami or by over-excited reviewers into thinking this thing is capable of photographic feats of strength.

People fucking love “iPhoneography.” This device is what stoked the insane mobile camera culture that subsumes us all. For a while the iPhone camera was the best smartphone camera out there. This is no longer. It does some things really well, like produce natural colors, and other things not so well, like render fine detail. But with the few great Android phones out that have terrific cameras with their own sets of strengths and weaknesses, the iPhone 6s stands as just one in a strong line of options.

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Here are some extra shots:

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Contact the author at mhession@gizmodo.com.