Jobs On Blu-ray: "A Bag of Hurt"

Illustration for article titled Jobs On Blu-ray: A Bag of Hurt

On the lack of BD drives in the new Mac notebooks, quoth Jobs:

Blu-ray is a bag of hurt. I don’t mean from the consumer point of view. It’s great to watch movies, but the licensing is so complex. We’re waiting until things settle down, and waiting until Blu-ray takes off before we burden our customers with the cost of licensing.


Takeaway? Huge battery drain, likely replaced by digital downloads in the not-too-distant future, so we'll hold off on the big price jump, thanks. Me? I still love 'em on my PS3, but I'm going to have to start using "bag of hurt" way more often.

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Guys, it's simple, and you don't want to hear this, but I'll be straight with you.

If Apple figured that enough people needed/wanted Blu-ray in MBPs so that Apple would actually gain more than they lose, they would've made it an option. The simple fact that they didn't, by itself, pretty much proves that you are a minority, and the cons of offering that option overweigh the pros.