In the corporate world, business cards are rarely nothing more than empty white rectangles with a few words printed on them. But when you’re a graphic designer like Drew Tetz, your business card is an opportunity to show off exactly what you do for a living, and make everyone stop and say, “Wow, I wish I were high while looking at this!”
If Drew ever hands you one of his business cards, drop everything and find yourself a record player, because when spun and viewed through a smartphone’s camera app, his card appears to come to life. How does it work? It’s a simplified version of an 1800s motion picture machine called a Phenakistoscope. You don’t need antique hardware to recreate the animation effect, however, just lots of light, something that spins, and the phone that’s already in your pocket. And perhaps some, uh, fun treats.