Just Who Is Jonathan Ive, Apple's Lead Designer?

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BusinessWeek has an in depth look at Jonny Ive, Apple's head of making things pretty. Did you know that the 39-year-old British Industrial Design expert is a reluctant celebrity, who wouldn't even comment for the article? Of course, that's partially thanks to the strict lock Jobs has on all his employees, especially someone as high up as Ive.

For example, did you know Ive went to a candy factory to study jelly bean making in order to learn how not to make a plastic shell look cheap on a computer. Lots of other interesting details are to be found in this piece, giving you an intimate look of what made the man who makes the products the way you like them—shiny and usable.


Who Is Jonathan Ive? [BusinessWeek]