The standard M9-P is already crashing the bank: $8,000 out the door. But this one is $31,770. Why? It is white. It also comes with a nice f/0.95 50mm lens, but, really, you're paying tens of thousands of dollars for part of the visible spectrum. A small part. Is that worth it to you? if the answer is yes, perhaps you should reevaluate your life, or give some of that money to ongoing tsunami relief instead, as this is only available in Japan. [OhGizmo]
Just a thought, this isn't $20,000 for the color white, it's more like $12,000 for the color white and exclusivity. The lens itself is a very difficult to obtain, ultrafast (that f0.95? holy crap!) $11,000 lens. Also, this lens is, according to most independent reviews, the best 50mm aspherical in the world.