Cloud storage has become one of those expenses that nobody really questions anymore. Google Drive, Dropbox, iCloud, they all run on the same model: a monthly or annual fee that quietly renews, prices that inch up every year and your files sitting on servers you have no say over (and most people just accept it).
I do not write about cloud storage deals very often but this one is worth flagging because pCloud, the Swiss challenger that has been quietly eating into the market with 22 million users worldwide, just extended its 4th of July sale through Saturday July 11. You have a few hours left to lock in what are the lowest prices the company runs all year.
Here is what is still on the table:
1TB + pCloud Encryption: $199 (regular price $664, that is 70% off)
2TB + pCloud Encryption: $299 (regular price $828, 64% off)
10TB + pCloud Encryption: $890 (regular price $2,119, 58% off)
One payment, no subscription, no renewal fee next year or the year after. pCloud runs sales three times a year (Valentine’s Day, 4th of July, Black Friday) and these are the only moments prices drop this low. After Satursday tonight, you are waiting until November.
Why this deal hits different right now
Hard drive prices have been climbing for months: The Samsung T7 1TB SSD, which sold for around $75 last year, is now going for $219 on Amazon. The AI boom has created demand for storage components that the supply chain was not built to absorb, and consumer prices have followed. Against that backdrop, paying $199 once for 1TB of lifetime cloud storage starts looking less like a deal and more like the obvious move. You pay once and whatever happens to hardware markets or subscription pricing over the next decade is simply no longer your problem.
The storage lives in the cloud, syncs automatically across every device you own, and does not have a motor that can fail or a connector that can snap. pCloud Encryption, included free with every plan, encrypts your files on your own device before they ever reach pCloud’s servers. The company has no technical ability to read them (see our pCloud review here) which is a meaningful distinction from services that encrypt your data using keys they also control.
On the practical side, the service runs on Mac, Windows, Linux, iOS and Android with real-time sync, automatic backups, a built-in media player for streaming audio and video from the cloud, a photo gallery with a scrubbable timeline and built-in editor, and pDocs for collaborative document editing without touching Google’s ecosystem.