Lego is still easily the world’s most popular building toy, but Nanoblocks have gained a surprising amount of ground over the past few years, especially outside North America. That’s why McDonald’s in Hong Kong recently teamed up with it for a collection of custom food-themed sets available exclusively from its restaurants there.

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Each set sells for around $2.50 when purchased with a meal, and apparently they’re such a huge hit that McDonald’s restaurants keep selling out there. Admittedly that plastic Big Mac does look pretty tasty, as do those tempting golden fries. And whatever cornucopia of chemicals those tiny bricks are made from is still probably better for you than that pink slime. [JetsoClub via High Snobiety]

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