Although it seemed like Microsoft was abandoning the PlaysForSure platform when they made Zune use its own proprietary WMA DRM, they've just announced a new DRM called PlayReady that brings PlaysForSure to mobiles. PlayReady, designed for cellphones and smartphones, will be provided to network providers like Verizon and Cingular/AT&T in order to support Windows Media DRM 10 and PFS files that you purchase from online music stores.
We don't know yet whether PlayReady will support Zune's DRM or not—it'd be weird if it didn't—but PlayReady will be demoed at 3GSM this week. Stay tuned for more details.
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Microsoft launches PlayReady interoperable DRM platform for mobile devices [Ars Technica]