When you've got a cloud platform in a world of cloud platforms, you have to find a way to make yours stand out in the crowd. This is the wrong way. This new Windows Azure "theme song" by NoClue is just about as comprehensible as it is a good idea, but at least it's not the worst tech music video out there, due in part to the fact that it sounds like gibberish. It probably won't be as good at getting people stoked about Windows Azure as it will get them stoked to make NoClue puns, but press is press, right? [YouTube via The Verge]
Whoever MS hired for this ad must have some weird ideas about cloud storage. This isn't a sneakers brand for a teenager. This barely explains anything about why Azure is better then its competitors other than the fact they hired a cool guy for a cool product.