Microsoft Planning to Open Most Exciting Retail Stores Ever

Illustration for article titled Microsoft Planning to Open Most Exciting Retail Stores Ever

It looks like Microsoft is planning to take a page from Apple's playbook, with rumors of plans to open a number of retail stores dedicated exclusively to Microsoft products. It's not clear what that will entail exactly, but I'm guessing there will be a big focus on Vista.

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Like Apple's Genius Bar, Microsoft will staff its stores with experts to help customers with questions and problems. Obviously, any Microsoft store would be much more software based than an Apple store, which gets so much foot traffic due to it being a showroom as well as a mini internet café. I'm not sure what Microsoft has got to draw that many people in, but who knows, maybe they have an ace up their sleeve. We'll see. [Fudzilla]

DISCUSSION

kaisermachead
kaisermachead

OK now, the copying Apple bit just doesn't apply here, though I'm wondering if this will turn out as a positive for Microsoft. Retail can be a fickle, unforgiving bitch goddess, especially since "Microsoft Store" doesn't quite have that flair that Apple Store does.

As for the hardware-based end of this, there's also the most obvious opportunity that Microsoft has: to offer a larger variety of premium brand computers than Apple has on top of all of the software and computer peripherals that they produce, as well as high-end gaming rigs to accompany their XBox franchise. The Zune, well, I don't see it really see it as much of a presence right now, but with all of the things Microsoft does have, and the vendors they license, I don't think it'll matter.

I would go into a Microsoft store, though I question whether or not it will have the same surging PITA crowd that Apple stores draw out.