Microsoft's HD Photo standard, which compresses more easily than JPEG2000, could be the next generation JPEG. [Ars]
@deathbychichi: I'm pretty sure they'll slap a Windows logo on the back of any camera that supports it like mp3 players that do wma. This is just another scheme for M$ to make money by selling us something we don't need since there's other cheaper alternatives out there. I'm with you on sticking to jpegs.