Monster Cable Lowering Prices During Recession, Uh...Thanks?

Illustration for article titled Monster Cable Lowering Prices During Recession, Uh...Thanks?

Monster Cable, purveyors of grossly overpriced products, feel your pain during these tough financial times. That's why they are reducing their ridiculous prices to slightly less ridiculous prices during the recession.

Now, founder and "Head Monster" Noel Lee is cutting prices on top-of-the-line cables for high-definition TVs, effective in June. An 8-foot HDMI cable that currently sells for $129.95 at Best Buy will be priced at $99.

On Monday, the company also lopped $10 off the price of its most basic—but rarely stocked—HDMI TV cable, to $29 for a 1-meter length. And it introduced two new lower-cost HDMI cables in 2-meter and 4-meter lengths for $39.95 and $59.95. Competitors' cables of similar length can be found online for as low as $5.

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This just makes me laugh. As we pointed out in our "Truth About Monster Cable" series, buying high end cable is usually unnecessary. But hey, if people want to waste money on "the best" I can hardly blame Monster for selling it to them. As Noel Lee pointed out to USA Today: "It's ironic, when people buy Monster, they don't expect to pay (a) low price, so our lower-end cables don't sell very well." That's probably true—the people who buy these things might view the price as an exclusive barrier to entry, and therefore part of the allure. It will be interesting to see if this price tactic actually improves sales. [USA Today]

DISCUSSION

kaisermachead
kaisermachead

Gentlemen, I've been reading around the blogs and it seems as though people are not fond of our pricing. I generally laugh at these little chickenshits and go to sleep on my mattress stuffed with hundred dollar bills and cashmere sweaters, but these are increasingly tough times. What do you guys in accounting have to say about this?

*one guy speaks*

Ahem, well sir, seems the Litigation Division is starting to turn a profit. I think we can afford to lower the price and quell some of the negative feedback.

Brilliant! I knew I hired you eggheads for something.