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"Most Beautiful Object in South Africa" A Condom Applicator?

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Designed to help fight the spread of AIDS by encouraging the correct and speedy application of condoms without tears or snags, this lifeguard-looking device, dubbed "Pronto," was named South Africa's "Most Beautiful Object" by Dutch designer Jurgen Bey.

I don't know who that is, or care really, but it's a thoughtful, if simple, gadget that actually seems to benefit society by making strides toward helping to solve a real problem. It's part of MoMA in New York's permanent collection, to boot. Video demos teeter between SFW and NSFW, depending on your workplace.

Condom device wins Most Beautiful award [dezeen via Sex Drive Daily]