MovieKlub, yet another mail-order DVD service, is set to begin this summer offering two DVDs a week for $24.99 per month. But MovieKlub is a bit different, because it foolishly re-hashes an idea that failed miserably in the past. Remember Divx, that ill-fated Circuit City idea that let you keep discs that expired after viewing? That’s similar to what happens with MovieKlub disks. As soon as you expose a disk three times to the laser light of your DVD player, it won’t play any more. Using a die that is bleached by light absorption, the disk is able to detect when you’ve played it three times, and then, it’s toast. But you can keep that disk if you want, or send it back to MovieKlub for recycling.
No thanks. What were they thinking? Aren’t those who don’t learn from the lessons of the past condemned to repeat it? But then, why did Divx fail, and how is this different? Was it because Divx was too expensive? Readers?
MovieKlub Mail Order DVD Service [Zatz Not Funny]
