If there s one thing that really stands out about Apple lately, it s that its products keep getting smaller and smaller. Just as Apple shrank the iPod with the nano (and subsequently its packaging), the company’s latest consumer software offerings are also arriving in ultra-thin, super-small retail packaging. The retail boxes are now just big enough to house a single dual-layer DVD and documentation.
For the life of me, I can t figure out why retail software packing was designed bigger than this in the first place. Luckily for us and our 5-square-foot closets, Apple has finally done software packing right and hopefully sent a telegram to the rest of the huge-friggin’ software box industry.
