A small corner of Athens, pays homage to the city that never sleeps. In our latest example of science-inspired design, the carpets of this marketing firm are a satellite image map of New York City, bringing the harbour city to Greece.
In 2008, ValueCom hired Stage Design Office to create "an expressive atmosphere" for their office in Athens, Greece. The design features a simple colour scheme of matte charcoal grey walls, clean white furnishings, and pops of yellow highlights. Internal mirrors bounce light from the windows down hallways, creating the illusion of space even in narrow confines, but the true focal point is the carpets.
Edge Carpets manufactured a custom carpet to cover 388 square meters of floor in the reception area, conference room, and office environment based on satellite image maps of New York City in the United States.
The satellite image is broken up by bold yellow text and dashed lines, with vaguely empowering directions like "Visualize" and "Navigate" in the same bold yellow accent colour used for focal-point furnishings.
The handy arrow next to Navigate makes me wonder if it's a subtle form of direction to visitors, identifying the meeting room, bathroom, or exists, but I was unable to verify this theory. Similarly, in my utterly fanciful justification for the design, I see the Visualize command as a separating line marking the offices of the design team. This way as each day as they enter their offices to dream up new marketing campaigns, they cross a line extolling them to embrace their imaginations.
I understood why a maritime map of Hong Kong harbour carpets the floors of the Hong Kong Maritime Museum, but I do not intuitively understand why a marketing agency in Greece would decorate their floors with a satellite map of New York City. Any ideas?
Photography credits: Edge Carpets, Stage Design Office. For at-home science-based design, check out these nebula area rugs or this time-warping patio. For something more affordable, here's alaser-etched dinosaur rolling pin.