Nintendo knows that the best way to keep a product hyped up is to make sure said product is difficult to get. If there's a shortage, that must mean that lots of people want them, and you'd better buy yours before someone else beats you to it! Right? While Nintendo has had plenty of time to ramp up production of the Wii, and with Japanese sales lagging, they're still saying there's gonna be a shortage here in the States this holiday season, going back on their word from a couple weeks ago.
Reggie from Nintendo of America has this to say about the upcoming shopping maelstrom:
We're working very hard to make sure that consumers are satisfied this holiday, but I can't guarantee that we're going to meet demand. As a matter of fact, I can tell you on the record that we won't.