Nintendo's Amping Up Switch Production Yet Again 'Cause We're All Quarantine Gaming Fiends

Illustration for article titled Nintendo's Amping Up Switch Production Yet Again 'Cause We're All Quarantine Gaming Fiends
Photo: Alex Cranz/Gizmodo

Finding a Nintendo Switch or Switch Lite during the pandemic hasn’t been easy. Which is why, according to Bloomberg, Nintendo is raising its production goal for the Switch yet again to 30 million units for this year.


The Switch shortage was widely reported on at the beginning of quarantine, and Nintendo has ramped up its production numbers several times this year. Supposedly, while Nintendo’s official 2020 shipment forecast remains at 19 million, it has ramped up production to 22 million, 25 million, and now 30 million. Bloomberg reports that currently, Nintendo’s assembly partners are operating their factories at 120% even as supply chain issues in China have since been smoothed over.

A lot of the demand has been attributed to Animal Crossing: New Horizons, but that also launched roughly six months ago. Surprisingly, Bloomberg notes that demand for the Switch (and Animal Crossing) hasn’t died down in that time. This news also comes shortly after rumors that Nintendo is working on a new Switch for next year—one with reportedly improved “interactivity” and possibly support for 4K gaming. Adding fuel to that rumor, Bloomberg also cited unnamed developers in today’s report saying that Nintendo has asked them to make sure their games are “4K ready.”

Rumors of a “Switch Pro” in 2021, as well as increased production of current Switch consoles, aren’t surprising when you consider the next wave of next-gen consoles is upon us. Sony’s PlayStation 5 and both the Xbox Series S and Xbox Series X will arrive this holiday season. That said, Bloomberg notes the current demand for the Switch may not be impacted all that much by Sony and Microsoft’s offerings. That’s because it’s likely the Switch boom was triggered by folks who waited for Nintendo’s Switch library to expand and non-gamers who decided to hop on the bandwagon due to the pandemic. (You’ll recall the renewed buzz Ring Fit Adventure got as an at-home fitness alternative once lockdown began.)

All this points to some good times for Nintendo going forward. Now if only they would fix their cloud gaming problem.

Consumer tech reporter by day, danger noodle by night. No, I'm not the K-Pop star.


Admiral Asskicker

Please just add an HDMI to the switch lite.

(I know there are various technical limitations, but still)