Skip to content
Gadgets

Nothing’s First AI Gadget Needs to Break the Mold

Does the world really need another Bluetooth microphone?
By

Reading time 2 minutes

Nothing, for better or worse, is always looking towards new horizons, and according to the company’s CEO, Carl Pei, AI gadgets are cresting in that not-so-far-out landscape.

In a lengthy post on X, Pei confirmed that Nothing is working on some kind of AI-centric hardware and then said hardware could be released as soon as next month. That confirmation was followed up by something that’s arguably more tantalizing—a small teaser of what Nothing’s mysterious AI gadget will look like.

It’s not much to go on (barely anything, to be honest), but it does show some hints at a possible feature set. One of the biggest hints is the inclusion of what looks to be a recording button, which implies that its device will, well… record. Based on those two major pieces of the puzzle—it has AI, and it can record—it’s easy to start making some comparisons.

There are now a surprising number of AI gadgets that are really just Bluetooth mics that allow you to talk to AI. Plaud’s AI gadgets are arguably the biggest and most recognizable, focusing on straightforward functions like transcription, but more recently, these gadgets are adding agentic abilities—having AI listen to your voice and actually do stuff you ask it to, like create a document or draft an email, etc.

Those can be useful at times but also a little deflating. In many of ways, the additional hardware feels a bit unnecessary. There are plenty of gadgets out there that already have microphones, like wireless earbuds and this nifty little gadget called a smartphone—you may have heard of it. I get the idea of separating use cases to an extent—I’ll be the first one to extol retro gaming handhelds or cool iPod ripoffs even if a phone can play games and music—but separating AI this way makes a bit less sense to me.

Most AI has to happen in the cloud right now, or on a beefier device like a phone, which means the separation of hardware can be fairly superficial at times. Not to mention you can already use chatbots like ChatGPT in place of Siri on platforms like iOS.

What has me intrigued, though, is the fact that Pei, in his somewhat cryptic explanation of what’s coming, said two things: the device has no screen and it “couldn’t have been an app.” Not only that, but Pei is calling the hardware “AI native,” which is open to interpretation but implies that it’s not necessarily just a Bluetooth microphone that connects to cloud computing.

There’s still a lot we don’t know, but Nothing and Pei are certainly building the gadget up. It’s a crafty bit of marketing, obviously, but it also inflates expectations to a degree. I don’t really know what I want Nothing’s first AI gadget to be, but I can tell you what I hope it’s not, and that’s another somewhat frivolous Bluetooth microphone.

Explore more on these topics

Share this story

Sign up for our newsletters

Subscribe and interact with our community, get up to date with our customised Newsletters and much more.