Now Google Holds a Location-Based Advertising Patent

Illustration for article titled Now Google Holds a Location-Based Advertising Patent

Apple may be the current get-the-patents-then-sue-other-people-for-them guy, but Google's loading up on their own too, and this time it's for a subject that they really love: Advertising.

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This six-year-old patent contains details like finding where you are, adjusting the content of an ad, how (and how much) advertisers will pay for it and various other advertisery components. Obviously serving up ads to your phone depending on where you currently are will be a huge deal in the years to come, and now Google might be able to lock other people out from doing similar things. You know, like Apple, if Apple decides to sue Google for violating any of Apple's patents in Android. [Venturebeat]

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DISCUSSION

This is why patent is a problem. Actually people are the problem. Government tries to protect people's idea and companies turns it to a pissing match.