Plastic Logic QUE ProReader is Dead, Dead, Dead. DEAD.

Illustration for article titled Plastic Logic QUE ProReader is Dead, Dead, Dead. DEAD.

After canceling all pre-orders, Plastic Logic has completely cancelled the QUE ProReader. They claim, however, that they are working in a second generation. Apparently, they realized their product was dead-on-arrival because of the changes in the market.

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We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first generation electronic reading product.

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That's what Plastic Logic CEO Richard Archuleta said on the announcement. I guess "dramatically changed market" really means "three million magical devices sold." [Financial Times]

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DISCUSSION

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RainyDayInterns

Well...nobody saw THAT coming :-) OK...we may have made some comments on that topic here:

[www.rainydaymagazine.com]

"...we don't see anyone standing toe-to-toe and slugging it out with Apple any time soon."