Hugh Hefner may not be able to have a cellphone within 10 meters of him thanks to the fact that both his mechanical heart and mechanical genitals suffer from radio interference problems, but he knows what the kids like. And the kids like them iPhones.
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Step one: iPhone. Step 2: make a set of "sexy non-nude Playmate wallpapers, a complete one-hour episode of Playboy Radio's 'The PlayMate Hour'"", and a "Playboy.com Cyber Girl Video" for said iPhone. Step 3: Profit.
PlayBoy.com [NSFW Unless You Work At Home Like Us]