Pointing at This Glowing Clock Isn't Rude, It's the Only Way to Display the Time

So how do you sell a standalone clock in a time when almost every electronic device already has one built in? You turn it into a magnificent piece of art like this Shadowplay clock that uses shadows from a pointed finger as its hour and minute hands.


A ring of LEDs around the clock’s frame gives it an ethereal glow when you’re not interacting with it. But touch your finger to the center of its featureless face and only the LEDs needed to display the current hour and minutes will illuminate to produce a pair of shadow hands.

Illustration for article titled Pointing at This Glowing Clock Isnt Rude, Its the Only Way to Display the Time

There’s no word on whether the Shadowplay’s creators, design studio Breaded Escalope, plans to mass-produce or sell the clock. But since it was made with pretty basic electronic components including LEDs and an Arduino, building one of your own could be a fun weekend challenge.

[Vimeo via Breaded Escalope]

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While cool looking and interesting, it is the opposite of practical. 1) most clocks are mounted higher on a wall to make them visible to many. 2) Clocks are “dashboards” in that high glance-ability is important because you want immediate information quickly. 3) Usually, you look at a clock from somewhere else in the room while doing a different activity —- the clock provides information that may or may not interrupt the current activity; interacting with this clock will be more disruptive to the current task than just a quick glance (walk over, touch, read time, return).