Product Placement Goes Back in Time

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It's bad enough that every current television show and movie shoves brand names in your face. Now, networks are digitally inserting new products into old television shows.

Consumerist spotted a magazine emblazoned with an advertisement for the new Kevin James movie Zoo Keeper in a rerun of a 2007 episode of How I Met Your Mother. A movie from 2011 in a 2007 television show! How'd they do it? Turns out there were no books in the original shot. So, look for reruns of M*A*S*H where they log onto Google Plus to check in with their families back in the U.S. while chugging a refreshing Vita Coco coconut water. [Consumerist via Jonathan Zittrain]