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Rdio Launches $4 Service For Budget Streaming

Illustration for article titled Rdio Launches $4 Service For Budget Streaming

Jay-Z’s TIDAL made big, messy waves the other month when it launched a $20-a-month streaming service. The accepted monthly rate for this kind of streaming service has normalized around $10 — which is why Rdio’s is hoping to undercut the competition with a new $4 tier.

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For that paltry amount of money, Rdio Select will let you listen to any of its radio stations, ad-free and with unlimited skips. That’s different from the full-fat, $10 a month Rdio, which works exactly like Spotify (or any other music-streaming service): you get full control over what music you want to listen to, building playlists and the like. Select also has one secret weapon: you can download 25 songs offline at any one time, to enjoy on the subway or in your fallout bunker.

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According to BuzzFeed, Rdio is hoping that the price will be a sweet spot for users who are sick of ads, but don’t have $10 a month to spend on music. There’s certainly a lot of those out there: Spotify has around 15 million paid subscribers, but a further 45 million listen for free on the limited, ad-supported model. If Rdio can get even a handful of those users to jump ship to its economy-priced platform, it might be onto a winner.

Select is available today in the US, Australia, Canada, New Zealand, India and South Africa. You can use Rdio’s website, or the plethora of mobile apps, to sign up. [BuzzFeed]


Contact the author at chris@gizmodo.com.

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DISCUSSION

savethebiscuits
Wayne Harris

So 4 bucks for ad free Pandora. Ehh.. I think people willing to pay at all will just want the full premium experience but what do I know.