Reminder: 17 Million Netflix Users Will Get Price Hikes Next Month

Image: Brookstone
Image: Brookstone

If you’re one of the 17 million people with a grandfathered-in Netflix subscription, take note: Netflix is raising its prices for those plans next month.

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In May, people grandfathered into an $8 per month two-stream HD plan will start paying $10 per month like the rest of us television-addled customers. According to Business Insider, many people don’t know this is about to happen:

Analysts at UBS have estimated that this change will affect about 37% of US subscribers, or 17 million people.

And most of those 17 million subscribers aren’t aware of the upcoming changes, according to research by JP Morgan. JP Morgan recently ran a survey of Netflix users, and about 80% of those who will be “un-grandfathered” in May didn’t know the price hike was coming.

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The good news is that Netflix is still an absurdly good deal. I’m happy they haven’t figured out that I’d willingly pay about $10 every shiftless Saturday I spend in a Cheers fugue.

[Business Insider]

Senior writer at Gizmodo.

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DISCUSSION

This isn’t going to make me go running for a pitchfork and torch, but certainly is one more nail in the coffin for me and Netflix. I pay for it in the household but I’m the only one who doesn’t use it. I can’t get any of the Avengers-related movies on it, much less anything else I’d care to watch. Since the business model everyone seems to be taking is “no, pay OUR subscription fees if you want to see our films” I’m less and less inclined to want to pay for any subscription fees at all to watch a movie I want to watch. The fact that there isn’t a “get it all here” option where everyone brings their stuff to the table and the consumer gets to choose what to watch just says to me that Netflix wasn’t the revolution it was claimed to be, but instead it’s just become TV online, which is disappointing.